Skip to content

Case Studies & Guides

Projects I've built, and what I've learned

A closer look at each client project, plus practical guides on hiring, budgets and timelines.

Case studies

Real client projects, with the challenge, the approach and the result.

How I Built a Restaurant Website That Fills Tables
Restaurant & Hospitality

How I Built a Restaurant Website That Fills Tables

A kafana in Niš had great food and glowing Google reviews but nothing to send people to. I built a fast bilingual site with the full menu, real prices, and structured data so search engines show the hours, dishes, and reviews before anyone even clicks.

Read case study
How I Built a Coaching Website That Turns Followers Into Booked Calls
Business Coaching

How I Built a Coaching Website That Turns Followers Into Booked Calls

A business coach for women entrepreneurs had a large social following but no home base to convert it. I built an elegant, fast website with a bold hero, clear program breakdowns, and strong social proof that makes booking a free call the obvious next step.

Read case study
How I Built a Tourism Website That Showcases a Serbian Thermal Spa
Tourism / Hospitality

How I Built a Tourism Website That Showcases a Serbian Thermal Spa

A thermal spa resort in southeastern Serbia had no modern web presence. I designed a fast, visually rich website that highlights the healing mineral pools, nearby attractions, and drives accommodation bookings.

Read case study
How I Built a Fitness Platform Landing Page That Drives Waitlist Signups
Fitness / Health Tech

How I Built a Fitness Platform Landing Page That Drives Waitlist Signups

A fitness startup needed a landing page that builds hype and collects email signups before their platform launches. I built a conversion-focused page with a countdown timer, feature previews, and social proof that turns visitors into waitlist subscribers.

Read case study
How I Built a Real Estate Website That Builds Trust Before the First Call
Real Estate

How I Built a Real Estate Website That Builds Trust Before the First Call

A real estate agency needed a website that makes potential buyers and sellers feel confident before they ever pick up the phone. I built a fast, modern site with property sections, team profiles, and testimonials that positions them as the go-to agency in their market.

Read case study
How I Built an Architecture Firm Website That Wins Clients Before the First Meeting
Architecture / Interior Design

How I Built an Architecture Firm Website That Wins Clients Before the First Meeting

An architecture firm needed a website that showcases their projects and communicates the quality of their work at first glance. I built a modern, image-driven site with project galleries, service pages, and a blog that positions them as industry leaders.

Read case study
How I Built a Custom Hotel Website That Drives Direct Bookings
Hospitality / Real Estate

How I Built a Custom Hotel Website That Drives Direct Bookings

A boutique hotel was losing bookings to generic template websites. I built a custom site with optimized images, smooth animations, and a guest-first layout that increased direct inquiries.

Read case study
How I Built a Consulting Firm Website That Turns Visitors Into Business Inquiries
Consulting / Business Services

How I Built a Consulting Firm Website That Turns Visitors Into Business Inquiries

A consulting firm offering strategy, financial, and technology services was losing credibility with an outdated website. I designed a modern, trust-building site that turns visitors into real business inquiries.

Read case study